Matchmaking on YouTube [Gordon Saft]

Making new friends. It’s one of the hardest things to do as an adult. Building a connection and keeping it going can be a lot of work, even when you have lots of interests in common.

For creators who are looking to collaborate on new videos, it can be 10x even more difficult. But today’s guest is here to help you solve that problem. Today, I’m chatting with Gordon Saft, founder and CEO of Artnership.

His mission: to enable individuals around the world creating media to work better together, and to create new possibilities for collaboration. Gordon and I chatted about the upcoming launch of Artnership’s app on mobile devices, on his experiences at Google and Meta working with creators in the worlds of News, Podcasts, and the Metaverse, and about the challenges of building a two sided marketplace from scratch.

He offers a compelling perspective that, despite how difficult it is to forge real connections on social media, technology can still be an important tool for building and networking between creators, leading to new creative and business opportunities.

Podcast Playlist: https://www.youtube.com/playlist?list=PLeUjBzgS9MfQ4arXwyeKwo2ehifKp-8Hi