The Value of Listening to Data, Not People [Lauren Huttner]

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"At the same time, I'm in this investment banking club. I was constantly told I wasn't good enough. I was constantly told I was never gonna get a job, I was never going to be able to pursue my dreams."

Lauren Huttner, recent Northwestern graduate and founder of Pebble Community Labs, thumbed her nose at what "everyone else" was supposed to do, and found her own path throughout college. Convinced that the creator economy was her calling, she's built strategies for major creators, digesting mountains of data and testing so they can find the pixel-perfect edits and get their audiences get engaged. She contributed to a marketing company's acquisition, built her own agency from the ground up, and she's just getting started.

Lauren and I chatted about her experience in college with those who doubted her, how she's launched Pebble into a scalable, profitable business, and where she's headed next. We touched on the different ways creators can use data - freely available in every platform they're publishing - to optimize their content and grow their audience. And we discussed how hard it is to grow a podcast audience (whoops!).

The Podcast Playlist: https://www.youtube.com/playlist?list=PLeUjBzgS9MfQ4arXwyeKwo2ehifKp-8Hi